Ecommerce businesses change hands on rails Ecomma owns.
Buying, operating, and selling a business becomes more structured, more transparent, and easier to support after handoff.
Firm / Company
The people running Ecomma.
An operator-led firm building ecommerce as an asset class. The senior team has acquired, run, and sold businesses; the operating bench runs the work at scale.
Vision, mission, values
What the firm is built to do.
Run the business through the hold.
Ecomma operates businesses instead of waiting for a future owner to do all the work. Operations, marketing, reporting, and growth stay close to the firm.
Four things we hold.
- Operate, do not advise.
- Evidence over narrative.
- Clean transitions.
- Systems compound.
Team
The operating bench.
Founders, leadership, and the operators running the firm and the portfolio.
Founders
Wieger Sietsma
Co-Founder
“We look for businesses with real upside, then move fast to unlock it.”
Bawar Ahmad
Co-Founder
“Time kills value, you either go fast or you don't.”
Leadership
Gunnar Skoog
Senior Advisor
“Experience compounds — the right counsel at the right moment changes outcomes.”
Vivekk Nigam
Chief Operating Officer
“Growth is not guesswork, it is testing, learning, and scaling what works.”
Leo Vainio
Chief Commercial Officer
“Great sales comes from trust, speed, and understanding what truly moves the buyer.”
Wassim Moumneh
Chief Marketing Officer
“Marketing is the bridge between great products and the people who need them.”
Franck Blondel William
Chief Technology Officer
“Technology should remove friction, not create it — build fast, ship faster.”
Maksim Nelepa
Head of Investments
“Every acquisition is a thesis — validate fast, commit fully.”
Taha Mazkoor
Head of Portfolio
“Portfolio value comes from discipline, accountability, and relentless optimization.”
Operating bench
Nadia Hendricks
Office Manager / People & Ops Partner
“A well-run office is the backbone of a high-performing team.”
Ryan Peterson
Investment Consultant
“Smart capital follows clear conviction — guide investors to the right opportunities.”
Greg Orrock
Investment Consultant
“Great investments start with great conversations — listen first, advise second.”
Kushan Kantharia
Investments
“Every conversation is a chance to learn and create opportunity.”
Talk to the firm directly.
Company questions, buyer context, seller fit, partner capital, and operating support can all route from one conversation.
Talk to us