Wieger Sietsma
Co-Founder
“We look for businesses with real upside, then move fast to unlock it.”
Firm / Company
What Ecomma is—and the people behind it.
What Ecomma does
Ecomma is an ecommerce acquisition and operating company. We buy businesses directly from founders, sell reviewed businesses to buyers, and give buyers the option to retain Ecomma as operator after ownership changes.
80+ acquisitions since 2022Direct acquisition, diligence, handoff, and optional post-close operations.
Founders, leadership, operating bench
The people running Ecomma.
The same firm covers acquisition, diligence, transition, and ongoing operations. These are the people responsible for that work.
Founders
Bawar Ahmad
Co-Founder
“Time kills value, you either go fast or you don't.”
Leadership
Gunnar Skoog
Chief Executive Officer
“Experience compounds — the right counsel at the right moment changes outcomes.”
Vivekk Nigam
Chief Operating Officer
“Growth is not guesswork, it is testing, learning, and scaling what works.”
Published in the Ecomma Desk: The operator playbook for the first 30 days after acquiring a D2C brand
Leo Vainio
Chief Commercial Officer
“Great sales comes from trust, speed, and understanding what truly moves the buyer.”
Wassim Moumneh
Chief Marketing Officer
“Stop optimizing for applause. Optimize for the kill. If the telemetry doesn't show you bleeding the competition's market share, you're just financing a hobby.”
Maksim Nelepa
Head of Investments
“Every acquisition is a thesis — validate fast, commit fully.”
Published in the Ecomma Desk: The Ecomma Seller's Guide
Idris Hussain
Head of Operate
“Portfolio value comes from discipline, accountability, and relentless optimization.”
Published in the Ecomma Desk: The case for and against AI content
Rukayya Gora
Head of Finance
“Clear numbers build clear decisions.”
Operating bench
Nadia Hendricks
Office Manager / People & Ops Partner
“A well-run office is the backbone of a high-performing team.”
Ryan Peterson
Senior Sales Executive
“Smart capital follows clear conviction — guide investors to the right opportunities.”
Greg Orrock
Sales Closer
“Great investments start with great conversations — listen first, advise second.”
Kushan Kantharia
Investment Consultant
“Every conversation is a chance to learn and create opportunity.”
Ecomma reviews and verification
How to assess Ecomma.
Online reviews describe individual experiences; they are not a substitute for checking who did what, when, and under which agreement. If you are researching Ecomma reviews, start with the existing buyer video testimonials, then use the people, process, sold-business examples, and current deal documents relevant to the transaction you are considering.
Know who is responsible.
Meet the founders, leadership, and operating bench shown on this page.
Meet the team →Inspect what buyers received.
Review the sold-business examples, disclosed numbers, assets, and caveats.
See sold-business examples →Understand the seller path.
See the fit checks, preparation, direct-buyer model, and handoff sequence.
Review the seller process →See the operating option after close.
Understand the work, reporting rhythm, and limits when a buyer chooses Ecomma Operate.
Explore Ecomma Operate →Vision, mission, values
What the firm is built to do.
Ecommerce businesses change hands on rails Ecomma owns.
Buying, selling, and operating a business becomes more structured, more transparent, and easier to support after handoff.
Run the business through the hold.
Ecomma operates businesses instead of waiting for a future owner to do all the work. Operations, marketing, reporting, and growth stay close to the firm.
Four things we hold.
- Operate, do not advise.
- Evidence over narrative.
- Clean transitions.
- Systems compound.
Talk to the firm directly.
Company questions, buyer context, seller fit, partner capital, and operating support can all route from one conversation.
Talk to usBrowse the ecommerce FAQGet help with EcommaRead the Ecomma Desk