Cutting a creative-test cycle from 28 to 9 days.
How the operating team tightened the brief, cadence, and reporting loop before scaling a campaign.
Coming soonFirm / Ecomma Desk
Ecomma Desk.
Notes from the people running the portfolio: deals reviewed, operations changed, diligence lessons, and the markets Ecomma is watching.
DeskOperate
The operator playbook for the first 30 days after acquiring a D2C brand
The operating sequence we run in the first 30 days of a hold.
Vivekk Nigam · The Ecomma Desk · June 2026More from the desk
What the team is writing on next.
Topics the investments and operating teams are working into full notes, drawn from real deals, diligence, and portfolio work.
Where the next acquisition cohort is coming from.
Category mix, seller motivation, and the signals the investments team watches before a first call.
Coming soonThe four-question diligence call we do not skip.
Channel concentration, supplier exposure, working capital, and founder transition. The order matters.
Coming soonWhat broke in a holiday season and what changed.
Inventory planning, supplier accountability, and the operating playbook update that followed.
Coming soonThe difference between a good business and a clean handoff.
Why documentation, reporting rhythm, supplier transferability, and support scope change buyer confidence.
Coming soonHow category pressure shows up before valuation.
A market-read format for demand shifts, channel costs, and category-specific diligence questions.
Coming soonWant the diligence behind a business?
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