Cutting a creative-test cycle from 28 to 9 days.
How the operating team tightened the brief, cadence, and reporting loop before scaling a campaign.
Coming soonFirm / Ecomma Desk
Ecommerce buying, selling, and operating guides.
Practical guides and analysis from the people reviewing deals and running ecommerce businesses: diligence, valuation, handoffs, operations, and market choices.
DeskOperate
The case for and against AI content
Why we use AI to write product copy, and where we refuse to.
Idris Hussain · The Ecomma Desk · July 2026More from the desk
What the team is writing on next.
Topics the investments and operating teams are working into full notes, drawn from real deals, diligence, and portfolio work.
OperateThe operator playbook for the first 30 days after acquiring a D2C brand
The operating sequence we run in the first 30 days of a hold.
Vivekk Nigam · The Ecomma Desk · June 2026BuyEcommerce business due diligence checklist
Verify the financials, customers, channels, suppliers, operating systems, and transferable assets behind an ecommerce acquisition.
The Ecomma deal team · The Ecomma Desk · August 2026SellHow to prepare an ecommerce business for sale
Build clean financials, a buyer-ready evidence room, transferable accounts, documented operations, and a handover that works without the founder.
The Ecomma deal team · The Ecomma Desk · August 2026InvestmentsShopify Exchange alternatives: where to buy or sell a store now
Shopify closed Exchange and deleted every listing. What replaced it, what each route costs, and how to pick one. Written by a buyer, not a marketplace.
The Ecomma deal team · The Ecomma Desk · August 2026InvestmentsEmpire Flippers alternatives: the options, and the one that is not a marketplace
Most alternatives lists compare marketplaces to other marketplaces. That answers the wrong question if what you want is a business you will not have to run.
The Ecomma deal team · The Ecomma Desk · August 2026InvestmentsShopify stores for sale: what you are actually looking at
Two very different products get sold under the same four words. One is a template. The other is a business.
The Ecomma deal team · The Ecomma Desk · August 2026InvestmentsAre prebuilt Shopify stores worth it? An honest review from a buyer
The product is legitimate. What gets oversold is the expectation attached to it. Here is the one case where it makes sense.
The Ecomma deal team · The Ecomma Desk · August 2026InvestmentsBuying a Shopify store from abroad: what actually transfers
Plenty of the stores selling to US and UK customers are run from somewhere else. That changes your diligence list.
The Ecomma deal team · The Ecomma Desk · August 2026InvestmentsShopify stores for sale in Australia: what you are actually buying
Where stores are listed, what transfers and what does not, and what breaks in the first ninety days. From a firm that buys these businesses and runs them.
The Ecomma deal team · The Ecomma Desk · August 2026Where the next acquisition cohort is coming from.
Category mix, seller motivation, and the signals the investments team watches before a first call.
Coming soonThe four-question diligence call we do not skip.
Channel concentration, supplier exposure, working capital, and founder transition. The order matters.
Coming soonWhat broke in a holiday season and what changed.
Inventory planning, supplier accountability, and the operating playbook update that followed.
Coming soonThe difference between a good business and a clean handoff.
Why documentation, reporting rhythm, supplier transferability, and support scope change buyer confidence.
Coming soonHow category pressure shows up before valuation.
A market-read format for demand shifts, channel costs, and category-specific diligence questions.
Coming soonWant the diligence behind a business?
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