Lift
Project the uplift from Operate.
Enter current revenue, ad spend, and ROAS. See projected lift over six to twelve months versus baseline, with the operating levers Ecomma would pull.
Current performance
Monthly revenue$480K
Monthly ad spend$110K
Current ROAS2.1x
Brand profile
Channel mix
Maturity
Gross margin55%
Unit economics
AOV$68
Monthly orders7,000
Repeat rate18%
Window12 mo
New revenue$661K+38% uplift
New profit$254Kvs $154K now
New ROAS2.8xvs 2.1x
12-mo add$2.2MIncremental
Uplift by driver
Driver breakdown
DriverBeforeAfterLiftHow
Paid media efficiency2.10x ROAS2.80x ROAS+34%Creative velocity, audience structure, offer testing
Organic search & SEO$249K$299K+20%Technical SEO, content velocity, link earning
Conversion rate7,000 orders/mo4,032 orders/mo+4%Site speed, PDP structure, checkout friction, post-purchase
Average order value$68$74+9%Bundles, upsell, threshold incentives
Repeat purchase rate18% repeat32% repeat+14ptsLifecycle email, subscription, replenishment
Implementation plan
Phase 1 — StabilizeWeeks 1–4
- Audit ad account structure, creative refresh cadence, and tracking
- Site speed, checkout, and PDP audit with prioritized fixes
- Inventory and fulfillment health check
Phase 2 — ReallocateWeeks 5–10
- Reallocate paid budget toward proven audiences and offers
- Stand up lifecycle flows (welcome, browse abandonment, post-purchase)
- Begin SEO content velocity (4–8 pages/month)
Phase 3 — CompoundWeeks 11–26
- AOV and bundles launched; pricing tests in motion
- Repeat-purchase and subscription levers deployed
- Creative testing cadence at 4–6 variants per week per channel
Lever confidence
See your real lift plan →Pricing & promo discipline55%Most brands leave 3–8% on the table through undisciplined discounting
Supplier renegotiation40%1–3pts of COGS recovery is realistic with a focused 60-day effort
3PL & fulfillment35%Pick-pack savings + returns reduction combine to 1–2pts margin
Email & SMS list growth60%Already partly captured in repeat-rate; further upside with popup + post-purchase
Creative output velocity70%Mostly captured in paid efficiency; ceiling depends on team capacity
Operate projections are scenario planning until real account data is reviewed. Revenue uplift depends on category, current account health, and the levers Ecomma would actually pull.