Worth
Indicative valuation for an ecommerce business.
Enter revenue, adjusted earnings, category, age, and growth profile. Get a directional range from market-style earnings multiples, not a binding offer or fabricated comparable deal set.
Business profile
TTM revenue$2.0M
TTM SDE$420K
Net profit + owner salary + add-backsBrand age4 yrs
Market position
Category
Growth
Customer concentration
Top customer share8%
Largest single customer as % of revenueTop channel share45%
Largest sales channel (Amazon, Shopify, wholesale…)Top SKU share12%
Single best-selling product as % of revenueRecurring revenue
Subscription / auto-ship15%
Subscription, refill, or auto-replenishment shareOwner dependency
Founder hours / week30 hrs
Founder on critical path
Only the founder can run key operations or creativeFounder owns key relationships
Suppliers, key customers, or partners deal with founder onlyIndicative range$546K–$1.0M$1M–$3M (core)
Midpoint$791K1.9x SDE
Margin21%Healthy
Spread31%Wide
How the multiple was built
1.9xeffective SDE multiple
Category heat+20%
Size premium+0%
Growth profile+0%
Margin quality+4%
Customer concentration-22%
Recurring revenue+6%
Owner dependency-22%
How each risk was graded
High-22%
Material concentration — a single loss moves the P&L.
Top customer8%
Top channel45%
Top SKU12%
Partial+6%
Some recurring base; replenishment or subscription tail exists.
Sub / auto15%
High-22%
Business depends on the founder — buyers will haircut hard.
Hours / week30 hrs
On critical pathYes
Owns relationshipsYes
What this category trades at
Median Beauty2.7x
Recurring buyers, strong LTV signals, brand-led
Growth tier: Stable (0–10% YoY)
Sensitivity across SDE levels
SDEMidpointRangeMultiple
$294K$554K$382K–$725K1.9x
$357K$672K$464K–$881K1.9x
$420K$791K$546K–$1.0M1.9x
$483K$910K$628K–$1.2M1.9x
$546K$1.0M$710K–$1.3M1.9x
Before any offer
Get a real valuation →Channel concentration: top customer/SKU share above 30%
Founder is on critical path: operations, key relationships, or creative
Directional only. Not a binding offer, valuation opinion, or substitute for SDE normalization, inventory audit, channel analysis, or working capital review.